Moving from Blogger to WordPress Important things to note
I’m sure you must have noticed the new look of this website. Well, that’s because I’ve moved it from Blogger to WordPress. It does feel good to be on WordPress I must say. Prior to the migration, I had read a lot about moving a website from Blogger to WordPress to adequately prep myself but nothing can beat the actual experience…and that’s me talking from experience 🙂
A number of bloggers like me think its just about exporting your posts from Blogger and importing to WordPress. Well, there’s much more to it.
After some sleepless nights migrating and fixing stuff (work is still ongoing mind you), I came up with this list of pitfalls to avoid when moving your website from Blogger to WordPress like me.
1. URL structure change
After exporting then importing your Blogger posts to WordPress, you’ll have a different URL structure by default. This would naturally cause your contents to be indexed under two URLs, resulting in duplicate content. The problem gets even worse when requests using your old URL structure are no longer available but the content that used to be found on them are now found in this new URL structure. That’s the height of plagiarism and duplicate content which could get you penalized for your own content. This brings me to my second point
2. 301 or 302
You’ll be amazed how many bloggers don’t know what 301 and 302 redirects are. When your URL structure changes, its important you include a feature (e.g htaccess tweak) to redirect requests for your old URLs to the new URLs. Now, how you do this also matters. A 301 is a permanent redirect (passes link juice) which tells search engines that your old content has moved to this new URL so all rankings should be transferred to the new URL. A 302 on the other hand is temporary and passes no link juice or ranking. So if you use a 302 instead of a 301, you’ll likely see a drop in rankings soon.
3. 404 errors
a 404 is a not found error. 404 won’t exactly affect your rankings directly but could drain server resources, resulting in a slower website which could then negatively affect ranking. Chances are that some images in your posts still refer to the old URL structure which might not be available anymore. You need to prepare for this because Google tends to view a website with many broken links and images as low quality
Blogger to WordPress is a jump you must be physically prepared for. Security is no small matter on this very popular CMS platform. If you think its as easy as just composing posts and publishing then the several spam comments you get in the first weeks should give you a clue as to what’s about to go down. You need to read up how to secure a WordPress webiste and prepare to put security features in place else, you’ll spend the bulk of your time trying to keep your blog up than posting / promoting content. Consider installing a good security plugin